Saturday, December 1, 2012

L'Oréal bought Urban Decay

The online beauty community is buzzing and it's not good! One of our (former) beloved beauty brands Urban Decay has been recently bought by L'Oréal. Although Urban Decay still remains (at this moment in time) a cruelty-free company, the billion dollar parent company that now owns it, L'Oréal is notorious for it's ongoing animal testing. L'Oréal doesn't even hide the fact that they test their products (and many of the products from the companies it owns) on animals in cruel and inhumane ways. Why? Because they choose money over morals - always! We all know in our heart that this unnecessary testing on animals is wrong, yet many of us (and I used to be for almost 10 years) continue to buy products that are tested on animals. Why? Because I guess that old saying out of sight, out of mind. You didn't see the rabbit that was poisoned to death, to create the new eyeshadow - the one you just bought because I saw a photoshopped celebrity endorse the product and thought I needed this new eyeshadow.... Even though you have hundreds of eyeshadows at home that probably work just as well. It's a vicious cycle and many of us get blinded by the media and the hype these companies like L'Oréal create just to get your money! Because at the end of the day, they are in business to make money and thats all that matters to them. 

Well I'm taking a stance and saying that enough is enough! Sure, so you think that one person can't change the world right? But many people can. And the more people who become educated about the harsh reality of this not-so-glamorous beauty industry the better! 

So L'Oréal acquired Urban Decay - what happens next? Well life is all about choices, so you can make up your own mind if you want to continue to purchase Urban Decay. But the way I see it - all the money I spend on Urban Decay is now going straight to L'Oréal. That means they will have even more money (and we are talking hundreds of millions here - because that's how popular Urban Decay has become) and have more money to spend on new product development which means more animal testing! So I'm no longer buying Urban Decay. I will be using up the products I already own and not re-purchasing them. And of course it goes without saying that I don't buy L'Oréal and I always try not to purchase products from the companies they own. 

When buying your beauty products, these are the companies to you want to avoid. 

L'Oréal owns these companies:
  • L'Oréal Professionnel
  • L’Oréal Paris
  • Kérastase 
  • Kéraskin Esthetics
  • Redken 
  • Matrix Essentials
  • PureOlogy Research
  • Shu Uemura Art of Hair
  • Lancôme
  • Giorgio Armani
  • Yves Saint Laurent
  • Biotherm
    • Diesel
      • Ralph Lauren
        • Kiehl's
          • Shu Uemura
            • Stella McCartney
              • Clarisonic
              • Ombrelle
              • Garnier
              • Maybelline
              • Essie
              • The Body Shop *cruelty-free company
              • Urban Decay *cruelty-free company
              Watch my video for more info: 

              1 comment:

              Laura Jean Griffiths said...

              Oh Lauren I am SO glad you too are no longer purchasing from Urban Decay.
              I did the same when I found out MAC was owned by Estee Lauder. I have UD products I will use up but will no longer purchase from them. Their decision to sell in China earlier in the year should have been the warning of this. Such a shame they have sold out on all their core principles from when the brand first began. The fact they're keeping the cruelty free logos is so hypocritical! Huge respect to you Lauren, keep it up! :) xx